The beneficiaries have successfully sold over 1000 diverse range of products through the OSOP stalls, generating an impressive revenue of Rs. 14.53 Crores.
Southern Railway is advocating the 'Vocal for Local' movement by introducing 'One Station one Product' (OSOP) outlets. Presently, 190 OSOP stalls have been established at 180 railway stations across the zone. These outlets feature and sell around 1000 diverse locally-made products, providing extra income opportunities for artisans, weavers, and small-scale traders. The total earnings from these sales have reached an impressive Rs. 14.53 Crores.
Out of 483 railway stations identified in Southern Railway, 180 stations already have functional OSOP outlets, against the target of 258 stations for 2023-24.
Top-performing stalls include the Kancheepuram Silk Saree Stall at Dr. MGR Chennai Central, achieving the highest sales of Rs. 2.25 Crores. The Sungudi Saree Stall at Madurai Jn registered Rs.94.59 lakhs revenue while the Siruvanthadu Silk OSOP stall at Villupuram garnered Rs.29.24 lakhs as on date.
The beneficiary desirous of running OSOP outlets should be a holder of Artisan/Weaver ID card issued by Development Commissioner Handicrafts, Development Commissioner Handloom, or by the requisite State/Central Government Authority or Individual artisans/weavers/craftsmen enrolled/registered with TRIFED/ NHDC/KVIC etc. or Self Help Groups registered with PMEGP or any eligible member of marginalized/ weaker sections of society.
Keeping in mind the objective of this scheme, a transparent mechanism is being followed for allotment of outlets. An Expression of Interest is invited from interested artisan, weavers and other eligible persons. Selection is made based on the draw of lots by a committee formed at station level for this purpose. The eligible party (beneficiary) shall showcase and sell his/her local/indigenous products in the stalls installed at the railway station by Railway at its own cost for 15 days, on payment of a nominal token fee remitted along with the application. Wherever stalls have not been installed yet, space is provided to the eligible party (beneficiary) to put up the stall.
Nominal registration fee for OSOP outlets
The primary objective of the OSOP scheme is to create avenues for improving the livelihoods of marginalized sections of society by offering them additional income opportunities. As such, as per the extant policy instructions, the normal duration of allotment of OSOP outlets is for 15 days and upto 3 months with a nominal registration fee of Rs.1000/- (inclusive of GST) on lump sum basis for 15 days. However, for NSG4, NSG5 and NSG6 category stations, the registration fee for 15 days can be waived by Rs.500 by DRMs subject to footfall of the station, stall viability and other factors.
In a move to pass on the benefit to those at the bottom of the pyramid, various outreach programmes such as advertising in newspapers, public announcements, press notifications, social media campaigns, personal visits to artisans, etc. have been adopted by the Railway authorities.